Who Will Be Spotify’s Top Global Artist 2024?
Who Will Be Spotify’s Top Global Artist 2024?
Spotify, the Swedish audio streaming service, has provided its users with digital copyright-restricted content since 2006.
The platform has grown at a rapid pace since it first launched, earning more than 615 million monthly active users and 239 million paying subscribers.
With more than 100 million songs to choose from on the streaming service, earning the title of Spotify’s Top Global Artist is a huge honor for any singer or band.
It’s an award only a handful of artists have received during their careers, which includes three-time winner Drake (2015, 2016, & 2018), Ed Sheeran (2014 & 2017), Bad Bunny (2020, 2021, & 2022), and, most recently, Taylor Swift (2023).
The question on many users’ lips is, who will be Spotify’s Top Global Artist in 2024?
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Who is Likely to be Spotify’s Top Global Artist 2024?
Spotify is unlikely to release its Top Global Artist 2024 until November. However, early statistics are providing a big indication of who will receive the title at the end of the year.
The official Spotify stats as of June 2024 indicate that Taylor Swift will reach the top spot again. Her streaming success is likely due to her hugely successful Eras Tour and the release of her album The Tortured Poets Department on April 19, 2024.
Taylor Swift was the first female artist to top the list in 2023, but Billie Eilish still has a chance at claiming the title.
According to the most recent stats, she’s close behind the “Shake It Off” singer, as her single “Lunch” was the most streamed song on Spotify in June 2024.
Also, Lana Del Rey continues to prove popular on the streaming service, with Paradise Edition surpassing 7 billion streams, making it the most streamed album on the platform.
Other possible contenders for the title include Kendrick Lamar, Drake, Travis Scott, The Weeknd, Bad Bunny, Rihanna, and Ed Sheeran.
When Did Spotify’s Top Global Artist List Begin?
Spotify has been sharing its most streamed artists with users since 2013. The first act to earn its Top Global Artist title was Drake with 101.6 billion streams, which is a feat no other artist has managed to rival since.
Taylor Swift came the closest to the record in 2014 with 84.3 billion streams. However, the rise of new audio-streaming services is likely responsible for the smaller statistics.
How Will Spotify Announce its Top Global Artist of 2024?
Spotify will likely creatively unveil its Top Global Artist of 2024 in November. In 2023, the streaming service released 21 puzzle pieces featuring Taylor Swift-themed easter eggs across various billboards.
Each puzzle made up a spotlight video, giving a nod to the singer, and included her signature red lips and love of cats.
Therefore, the platform will likely aim to generate a buzz before unveiling its top artist of the year.