Will Son Tung M-TP Win YouTube’s Custom Creator Award?

Son Tung M-TP, whose real name is Nguyen Thanh Tung, isn’t unfamiliar with YouTube success, as his latest music video, “Dung Lam Trai Tim Anh Dau” (which translates to Don’t Break My Heart), became the most internationally viewed video on the platform following its release.

According to Kworb, a statistics platform, the music video, which featured Pimtha, a Thai influencer, was released on the platform at 8 pm on a Saturday and was watched 5.3 million times by 5 pm on the Sunday.

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Also, the 29-year-old was the first Vietnamese singer to receive YouTube’s Gold Play button in 2017 and was the first to receive its Diamond Play button in 2022.

The question is, will Son Tung M-TP win YouTube’s Custom Creator Award?

What is YouTube’s Custom Creator Award?

YouTube’s Custom Creator Award, often called the Ruby Play Button, is reserved for those who achieve the challenging feat of reaching 50,000,000 subscribers. 

It’s the platform’s way of shining a spotlight on a creator’s exceptional efforts to engage with the online community and grow their channel. 

It’s an award only eight accounts have received to date, including Justin Bieber, PewDiePie, Cocomelon, and 5-Minute Crafts. 

The exclusive award is specifically customized to each recipient’s channel, too.

However, creators must adhere to various guidelines to receive a Custom Creator Award, such as uploading content within the last six months, being free of spammy content, and their videos comply with YouTube’s Terms of Service.

Could Son Tung M-TP Win a Custom Creator Award?

Son Tung M-TP’s growing global appeal could catapult the singer’s views in the coming years, increasing his likelihood of receiving the coveted Custom Creator Award.

The singer is releasing hit after hit, most notably his 2020 collaboration with Snoop Dogg, “Hay Trao Cho Anh.”

Song Tung M-TP has maintained an active presence on YouTube since January 2015, too, as he uses the platform to connect with his fans and share his latest music videos. 

His presence on YouTube has helped the singer become one of the biggest pop stars in Vietnam and in many countries across the world, helping him generate 10.8 million subscribers in short space of time.

Also, he has won an MTV Europe Music Award and even featured in the Forbes 30 Under 30 list for Vietnam.

If Song Tung M-TP continues on the same trajectory, he could one day receive the sought-after YouTube Custom Creator Award, which few artists have been lucky enough to receive.