Who Will Win the NBA Media Deal?

Basketball fans are excitedly awaiting news of who will win the NBA media deal. According to The Wall Street Journal, the league is close to closing an 11-year media rights deal, which will reportedly be worth $76 billion.

Many traditional media outlets and major streaming platforms have been eager to secure broadcasting rates, as the NBA national TV revenues generate nearly $7 billion annually.

The big question is, who will win the NBA media deal?

BetEntOdds.com is predicting a 50% chance NBC will win the big media with the NBA and Warner Bros. Discovery, Inc is sporting a 43.48% chance ::: Discover the current Odds now HERE. 

Who Will Secure the NBA’s Broadcasting Rights?

Disney, which currently owns ESPN and ABC, is a long-standing partner of the NBA, helping it generate $6.9 billion per year in TV revenue.

However, the NBA is expected to expand its partnership and is reportedly close to closing the $76 billion deal with NBCUniversal, Amazon Prime Video, and, of course, Disney.

When Will the Current NBA Media Deals Expire?

Time is of the essence to finalize the NBA media deal, as the current deals with Turner Sports and ABC-ESPN (Disney) will expire after the next NBA season. 

According to Commissioner Adam Silver, the rise of new platforms has complicated the process, as many streaming platforms and traditional companies have shown an interest in broadcasting the games.

He recently stated, “It is complicated because with multiple partners all seeking similar assets in many cases, you are just figuring out the right way to balance those games as they go to different partners.”

How Much Are the NBA Broadcasting Rights Worth to Partners?

As mentioned, the new agreements will last 11 years and are expected to exceed $76 billion.

It provides its partners with a much bigger deal and more value than the current one, which lasted nine years and generated $24 billion.

According to Adam Silver, long-term deals are in the best interest of the NBA, as it provides the league with more stability. 

For this reason, the NBA will partner with broadcasters that it aligns with and will continually invest in global media.

When are the NBA Media Deals Expected to be Completed?

There currently isn’t a timeline for when the series of NBA media deals will be complete. However, Adam Silver stated at his annual pre-NBA Finals news conference that he expected it to be finalized “in the relative near term.”

As a result, basketball fans could be days, weeks, or months away from learning about the companies that will secure broadcasting rights to NBA games in the future.